Twenty minutes of notes after every call.

01 Case studies

Twenty minutes of notes after every call.

Claude implementation at a seed-stage home services company
Result
Post-call downtime cut from 20 minutes to under 5, unlocking two more appointments a day on each rep's calendar.
Situation
Reps spent the time after every call typing notes and follow-up emails instead of dialing.
Action
Used Claude to analyze hundreds of real sales calls to find the patterns, then built a skill that turned transcripts into the call notes, the follow-up email, and the CRM field updates in one pass.

One in four deals churned after signature.

Sales to deal desk at a public residential solar company
Result
Deal desk kickbacks fell from 25% to 5%. Cancellations down 11%, and the gate still processes tens of thousands of deals a quarter, ten years on.
Situation
Reps sent incomplete deal packages, ops kicked them back, the two sides blamed each other, and customers cancelled while their deals stalled.
Action
Built a dynamic checklist that works out the document set for each deal's permutation and serves the rep a complete customer checkout at the point of signature.

Send the most volume to your best closers.

Appointment routing at a public residential solar company
Result
Appointment-to-sit conversion up 50% across 800 field reps.
Situation
A wide gap between the best and worst reps, and too many appointments were being spent on weak closers.
Action
Rebuilt the scheduler around each rep's rolling 90-day close rate, so the most appointments go to the best closer in every market, automatically.

Client referral happened after the call.

HubSpot component at a seed-stage home services company
Result
Speed-to-referral up 50%. Reps now refer a contractor while the homeowner is still on the phone.
Situation
Matching a homeowner to a vetted contractor should have been a simple scope and territory match. Instead it was hand-built in HubSpot report filters after the call, slowly.
Action
Built a matching widget and embedded it in the call workflow, so reps update the inputs on the call and get contractor matches instantly.

A two-day proposal SLA in a sale decided at the kitchen table.

Proposal generation at a private roofing and solar manufacturer
Result
Proposal turnaround automated from 48 hours to 20 minutes, lifting pitch rate 20% on a $XXM partner channel.
Situation
Channel partners weren't requesting proposals or pitching the product, because every request was keyed in by hand and then waited on an internal team.
Action
Automated proposal generation and connected it to a CRM-to-CRM API, so proposals were requested and delivered inside the rep's own workflow.

The channel's #1 complaint had stumped the org.

Quote-to-billing at a private roofing and solar manufacturer
Result
The complaints stopped. Change orders had been adding hundreds to thousands of untaxed dollars per deal, and partners only found out when billing sent the past-due notice.
Situation
Partners said they were being overcharged. Everyone had looked at the invoices, and nobody could say why.
Action
Walked the quote-to-billing process end to end with a cross-functional team and found tax was calculated once, on the first pass, and never on a change order. Pinpointed the recalculation points and fixed them.
02 And more
  • Shut off $1M in invalid promotional payouts.
  • 3,000 tickets a month with no triage, to SLA compliance in the low 90s.
  • Contract review from 15 minutes to 4 per deal, at 3,000+ deals a month.
  • Inside sales infrastructure from scratch, to 40 deals a month.
  • New states launched in one week instead of six.
  • Executive KPIs that took hours of VP time a week, replaced by one live view.
  • Photo review time cut in half, qualification volume doubled.
  • Every sales call left a record.
  • Hand-offs that stop needing a person to remember them.
  • 8,000 title checks a month, before signature.
  • One dashboard for 75 field managers to run 800 field SDRs.

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